Beyond the Image: Introduction
The Story of The House Behind Super Finnish’s Nordic Vision and Brand
Super Finnish's story began in 2020, when I started building the house now featured in our social media posts and marketing.
Hello, and welcome to the new series, Behind the Image. If you've been following Super Finnish on Instagram for a while or visited our website before, you may have noticed that many of the photos feature the same house. This is no accident—it's a carefully planned part of the vision I created back in 2020 when I first started building the house, nearly three years before Super Finnish officially came to life.
As we approach the end of Super Finnish's second year, I thought it would be the perfect time to start sharing the story behind this house. While Super Finnish officially launched in 2023, the idea took shape a few years earlier.
It was during the height of COVID, when Finland was under strict restrictions, that I found myself with plenty of time to start planning for the future. I was in the middle of a visa process, waiting to move to the U.S., and COVID had extended the wait significantly, giving me time to prepare. Part of that preparation involved taking the first steps toward fulfilling a longtime dream: building a house. And not just any house—a remote, off-grid retreat that we could enjoy whenever we visited Finland.
Nordic Design, Lifestyle and Living
I had been planning to start a creative business focused on Nordic design, lifestyle, and living. This was my chance to showcase what I could do and to create my dream place—something I could proudly share with everyone. I knew the house would play a central role in Super Finnish’s marketing. It’s as authentic as a Finnish home can be. I was ready to seize the opportunity and build what is now recognized through Super Finnish’s posts and marketing.
This blog series will trace the entire journey of building my off-grid house, the foundation of the Super Finnish brand. We'll start with the inspiration, the search for the perfect plot, finding the ideal land, and building the house in just five and a half months.
Stay tuned! I’ll be opening the doors to my secret archive to share material that’s never been seen before.
Jussi-Pekka Kajaala
Nordic Visionary, Creative Entrepreneur
